thread: 2009-10-27 : Book Publishing - Some Startling Numbers
On 2009-10-28, jenskot wrote:
Go to Amazon.com.
Click on any book product.
Scroll down to ???Amazon.com Sales Rank??? under ???Product Details???.
The Amazon Sales Rank roughly equates to:
Rank / Copies Sold Per Day
————————————————————————————-
1 / 3000
10 / 650
100 / 100
1,000 / 13
10,000 / 2.2 (11 copies every 5 days)
100,000 / 0.2 (1 copy every 5 days)
1,000,000 / 0.006 (3 copies every 500 days)
2,000,000 / 0.0001 (1 copy every 1000 days)
Most of the books ranked 1,000 or higher are probably stocked in bookstores. With some in the 10,000 range and few in the 100,000 stocked as well (probably in smaller specialty book stores).
For the books ranked 1,000 or higher, my understanding is that Amazon sales are less that 10% of their overall sales. So if a best seller sells 13 copies a day through Amazon, it???s probably selling 117 copies through other means. Probably 80 copies through Borders and Barnes and Nobles. And specialty bookstores can also account for almost as many sales as you might see from Amazon depending on the book???s topic.
