thread: 2010-09-22 : 3 updates
On 2010-09-23, Martin Ralya wrote:
Engine Publishing follows the Evil Hat model: 50% of the MSRP of the print version. This has worked well with our first product, Eureka, which is selling well at $34.95 print and at $16.95 PDF.
I'm not sure how it plays into the whole model, but we also offer the PDF for free with the print version.
In setting the price for Eureka, we tried to take into account whether we were trying to drive one type of sale over another, and eventually decided that 50% wasn't favoring print over PDF or vice versa. Go lower, and we favor PDF sales; go higher, and we favor bundle sales.
My overriding reason is one that Fred has outlined: My consumer "lizard brain" feels about right at 50%, and wonders about PDF pricing that varies from that mark—like the asinine practice of print and PDF prices being equal, which just baffles me.
