thread: 2012-03-21 : Monster Mania Con: barriers to interest

On 2012-04-14, scott slomiany wrote:

As someone who has worked on a Monopoly licensed product in the past, the Hasbro people a fully aware that a majority of Monopoly games are sold never to be played—they are sold primarily as gifts (which are then tucked into a closet, forgotten, forlorn). So the comparisons of the markets are a bit different....Monopoly aren't really design and targetted as games...they are are sold and marketted as gifts that just happen to to have game peices and rules.


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