thread: 2006-01-12 : Year-end sales chart
On 2006-01-12, Vincent wrote:
JBR: Cool. I have some back-of-the-envelope numbers for you then.
Considering only my direct online sales, but pretending that they alone had to pay for art and layout, I get:
Costs/Gross = 27%
Costs/Net = 37%
Net/Costs = 270%
I'm just going to ignore shipping, on account of how a) the customer pays for it, like Matt says, and b) if I have to include it, I have to go back and figure out which books were domestic and which were overseas, which maybe some other time.
So, ballparksville.
My numbers including con and retail sales (but still totally ignoring upgrades) are even more ballpark, as in I'm making 'em up out of my head, but:
Costs/Gross = 31%
Costs/Net= 45%
Net/Costs = 221%
These cost percentages are higher because a) all my no-cost PDF sales are direct, and b) selling into retail is really not very profitable.
Upgrades are gross=cost, so including them would make the percentages costs/gross and cost/net a bit higher still.
Also, all of these numbers assume that I've been selling Dogs for the same price all along, which isn't quite true.
Now, those percentages don't tell me a thing. What am I looking at?
This makes JBR go "Healthy!"
Those are pretty good numbers. For some real-world grounding, if you did them up as a business plan, you could very easily get a good business loan (although they'd probably want you to pay yourself).
